Okay, I know this is a weird topic, but I love Baby Magic lotion. My kids are no longer babies, so why am I thinking about baby lotion? It is because it reminds me of my childhood. Growing up this is the lotion we used. It is actually a great, all around lotion, and doesn't smell too babyish. We all used it. I remember my mom and her pillow always smelled like this lotion. You know how a song or a smell can take you back to another time? Well, this reminds me of my childhood. I have had to stop using it just because it has become really hard to find, but on occasion, I find it at Wal-Mart. So, until the bottle runs out, every morning I'll have a few minutes of nostalgia.